Web Design & Development · WordPress
Walasons: WordPress Redesign and WooCommerce Development
Full WordPress redesign and WooCommerce integration for Walasons, a Hong Kong-based 18K gold diamond jewelry retailer with five collections and a flagship showroom in Kowloon.
Platform used in this engagement. No partnership implied.
The store we built
Homepage, product page, and collection: three views of the live site
Homepage: collections, trending products, testimonials
Product page: variants, gallery, trust signals
Collection page: 29 products, filtered by color and price
Bringing a luxury diamond retailer's website in line with their product quality
Walasons is a Hong Kong-based 18K gold diamond jewelry retailer with a flagship showroom in Hung Hom, Kowloon. Their catalog spans five distinct collections (Colours of Joy, Fascinating Facets, Wings of Hope, Enchanting Tales, and Eternal Love) across four product categories: rings, earrings, bracelets and bangles, and necklaces. Products range from $710 to over $8,500, with individual pieces carrying multiple variant options for gold color and ring size.
The brief was to redesign the WordPress site from the ground up: a visual identity that reflects the luxury positioning of 18K gold and diamond pieces, a WooCommerce setup built around their complex variant structure, and a store that could support both online buyers and customers who prefer to visit the showroom and book an appointment in advance.
- Full WordPress theme redesign
- WooCommerce product catalog and variant structure
- 5 collections, 4 category pages with filters
- Product pages: gallery, gold color and size variants
- Book an appointment flow
- Multi-currency: USD and HKD
- Payment gateway setup
- Mobile-first responsive build
A luxury brand needs a site that earns the price tag before checkout.
A $2,705 bangle needs to be presented differently from a fast-fashion item. We designed from the product outward: every layout decision, filter, and page structure was made with high-value jewelry buyers in mind.
Brand and visual language
Refined the visual identity to match Walasons' premium positioning: restrained use of color, editorial product photography, and a clean layout that lets 18K gold and diamond pieces carry the visual weight without distraction.
Catalog and collection architecture
Mapped the product range across five named collections and four category types (Rings, Earrings, Bracelets and Bangles, Necklaces), with clear navigation paths for buyers browsing by collection or by product category.
Product page and variant design
Built product pages to handle complex variants: gold color (Rose Gold, White Gold, Yellow Gold) and ring size per piece, with multi-image galleries combining lifestyle photography, 360-degree renders, model shots, and technical specification views.
Platform setup and integrations
Configured WooCommerce with multi-currency (USD/HKD), Book an Appointment form, six payment gateways (Mastercard, Apple Pay, Visa, Amex, PayPal, Clearpay), wishlist, order tracking, and conversion tracking setup.
A WordPress store designed for diamond jewelry, not adapted from a generic template.
Every design decision was made with the product category in mind: high average order value, complex variants, and buyers who research carefully before they purchase.
- Custom WordPress theme built for luxury jewelry presentation
- Homepage: hero slider, collections grid, Shop by Category, Trending Now, testimonials, store visit CTA
- Collection header banners with lifestyle and editorial imagery
- Galleria section for visual brand storytelling
- Newsletter integration with first-order discount
- Fully responsive, mobile-first build
- 5 named collections: Colours of Joy, Fascinating Facets, Wings of Hope, Enchanting Tales, Eternal Love
- Product variants: Gold Color (Rose, White, Yellow) and Ring Size per product
- Category filter system: Categories, Gold Color, Stock Status, Price
- Multi-currency: USD primary, HKD for Hong Kong customers
- Payment gateways: Mastercard, Apple Pay, Visa, Amex, PayPal, Clearpay
- Book an Appointment, wishlist, order tracking, and analytics setup
Ready to build a WordPress store that matches your product quality?
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