More qualified traffic, not just more clicks. Targeting and creative built around who actually converts, not who's cheapest to reach.
Paid Advertising
Paid advertising built to eliminate wasted spend and lower your cost per customer
Google, Meta, LinkedIn, Microsoft, and everywhere else your customers actually spend time — run as one coordinated budget, with tracking checked before a dollar goes out the door.
What you get
A lower cost per lead over time. Budget that moves toward what's converting, not spread evenly regardless of performance.
Real visibility into what's driving revenue. Reporting that connects ad spend to actual leads and sales, not just clicks and impressions.
A media plan that grows with what's working. Starting focused, expanding into new platforms and campaigns once something is proven to convert — not before.
Platforms we manage
Google Ads
The highest-intent platform on this list — people are actively searching for what you offer, across Search, Shopping, Performance Max and YouTube.
Google Ads ↗Meta Ads
Facebook and Instagram together. Built for interrupting a scroll rather than answering a search, which makes it strong for demand generation and retargeting rather than pure intent-capture.
Meta Ads ↗LinkedIn Ads
The most expensive click on this list, and often worth it — sponsored content, lead forms and message ads reach people by job title and company, not just interest.
LinkedIn Ads ↗Microsoft Ads
Bing, Yahoo and DuckDuckGo. A smaller audience than Google, frequently cheaper, and skipped by most businesses for exactly that reason.
Microsoft Ads ↗ALSO MANAGED
TikTok · Snapchat · Pinterest · Reddit · X · Quora · Amazon Ads · programmatic display advertising
Each platform reaches people differently and rewards different creative and targeting approaches — what we run depends on where your customers actually are, not on which platform is easiest to sell.
How we run paid advertising
The same method behind everything we do, applied to paid media specifically. See the full process for how it works across every service.
Diagnose.
Before any spend, we check what's already there — existing campaigns if any, current tracking setup, and what a lead or sale is actually worth to you. This is also where we catch the most common problem in paid accounts: broken conversion tracking. A tag firing twice, an event that was never wired up, a "conversion" that's actually just a page view — any of these means decisions get made on wrong numbers. We fix this before spending on top of it, not after.
Build.
Campaign structure, creative, targeting and landing pages get set up — or corrected, if campaigns already exist — so the account is ready to spend efficiently from day one rather than learning expensive lessons in public.
Amplify.
Campaigns go live, budget gets allocated across the platforms that make sense for your business, and we optimise continuously — bids, creative, targeting — based on what the data shows, not a fixed plan set once and left alone.
Compound.
As data accumulates, budget moves toward what's proven to work, underperforming campaigns get cut, and the account expands into new platforms or campaign types once there's a real signal to expand from.
How we decide what to run and where
Which platforms make sense, and in what proportion, depends on a handful of real factors rather than a default recommendation:
- What a conversion is worth to you. High-value B2B sales can absorb LinkedIn's cost per click; low-margin ecommerce usually can't.
- How people currently find you. If most of your business already comes from search, Google Ads amplifies something proven. If you're introducing something new, audience-led platforms like Meta often need to come first.
- Your timeline. Paid advertising produces signal in days or weeks, not months — useful for validating what SEO would take much longer to reveal.
- Your existing tracking and data. Where tracking is already solid, we move faster. Where it isn't, that gets fixed first, as part of Diagnose.
How we price paid advertising
Pricing is based on the scope and complexity of the work, including the number of advertising platforms and campaigns being managed, the level of strategy required, creative development, campaign setup, tracking, testing, reporting, and ongoing optimisation.
Whether you are running campaigns on Google Ads, Meta, LinkedIn, Microsoft Ads, TikTok, Snapchat, Reddit, or other platforms, we recommend the channels and level of management that make the most sense for your business rather than simply increasing the management fee.
Your ad spend is paid directly to the advertising platforms and never through us. This keeps your media budget separate from our management fee and gives you complete visibility into exactly how much you are spending and where.
Discuss Your Advertising Goals ↗Common questions
01Do you guarantee results?
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No agency can guarantee a specific return, and we won't pretend otherwise. What we commit to is transparent reporting, budget that moves toward what's working, and tracking that's actually accurate — the things within anyone's control.
02How much should I budget for paid advertising?
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Depends entirely on your market and what a conversion is worth to you. We'll give you a realistic range once we understand your business, rather than a generic figure that would be wrong for most people reading it.
03Which platform should I start with?
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Usually Google Ads if you have a specific product or service people already search for, and an audience-led platform like Meta if you're introducing something newer. We'll tell you honestly which fits your situation.
04Do you manage the ad account or just advise?
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Both, depending on what you need. Full management is the default, but if you have an internal team and want strategic direction instead, we can work that way too — see how we structure that on SEO consulting; the same model applies here.
05Is my conversion tracking actually working?
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Worth checking before spending another dollar — it's the first thing we look at, before anything else. Broken tracking is common, rarely obvious, and makes every other decision unreliable until it's fixed.
06How does this fit with your SEO service?
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They complement each other directly — paid advertising can validate which keywords and messages convert in weeks, informing what SEO chases months before organic rankings would reveal it on their own.
07Do you work with businesses outside your country?
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Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.
Start with a free audit
Find where the budget would work hardest
We'll check your current tracking, review what's running if you already have campaigns, and tell you honestly where the budget would work hardest. No obligation, and the findings are yours either way.