Meta Ads

Meta Ads agency for Facebook and Instagram — built to stop your creative from going stale

Q: How much should I budget for Meta Ads?

It depends on your market and what a conversion is worth. We provide a realistic range after understanding your business.

Q: Why don't your numbers match what Meta reports?

iOS privacy changes limited Meta's direct tracking and attribution. We report Meta's figures alongside traceable sales data and explain the gap.

Q: How often do you refresh creative?

It depends on spend and audience size. We monitor performance signals instead of refreshing on a fixed calendar.

Q: Do you manage Facebook and Instagram together or separately?

Together, from one connected ad account, which is how Meta's advertising platform is built.

Q: How does this fit with your other paid advertising work?

Meta Ads is one part of broader paid advertising, often coordinated with Google Ads as one budget.

Campaigns across Facebook and Instagram, with creative tested systematically rather than guessed at, and budget that moves toward what's actually converting.

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What Meta Ads management actually involves

Meta is the company behind Facebook and Instagram, and Meta Ads is the umbrella term for advertising across both platforms from one connected ad account. Managing it covers campaign strategy, audience targeting, creative development and testing, budget and bid management, conversion tracking, and ongoing optimisation — reported back to you on a regular schedule.

Facebook and Instagram share the same ads infrastructure but behave differently as platforms, which is why campaigns built for one rarely perform as well simply copied onto the other.

Why most Meta Ads accounts underperform

Creative fatigue. The same ads shown repeatedly to the same audience until performance quietly decays — often for weeks before anyone notices the decline wasn't seasonal.

Targeting too narrow or too broad, with no real audience strategy. Either the audience is so tight the campaign can't spend efficiently, or so broad it's reaching people with no real interest, and neither gets diagnosed without looking at the actual data.

Campaign objective mismatched to the actual goal. Running an Engagement campaign when the real goal is Leads, or Traffic when the goal is Sales — Meta optimises toward whatever objective you select, so the wrong one quietly works against you.

Attribution confusion since iOS privacy changes limited what Meta can track. What Meta reports and what actually happened in your business increasingly diverge, and treating Meta's own numbers as the full picture leads to decisions based on partial data.

No structured creative testing. The same two or three ads running for months, with no systematic way to know which specific element — the hook, the image, the offer — is actually responsible for performance.

Recognise any of these in your account? Talk to us.

Platforms we manage

Facebook Ads

Facebook remains the stronger platform for form-based and catalogue-driven campaigns — Lead Ads that capture information without leaving the platform, and Collection Ads that let people browse and shop directly from the ad. It also carries the deepest audience data of the two, useful for detailed interest and behaviour-based targeting.

Formats we build for Facebook: Carousel Ads · Collection Ads · Lead Ads · Image and Video Ads

Instagram Ads

Instagram is a visual-first platform, and performs best with content that looks native to the feed rather than obviously like an ad. Stories and Reels placements in particular reward fast, authentic-feeling creative over polished production.

Formats we build for Instagram: Stories Ads · Reels Ads · Image and Video Ads · Carousel Ads

How we test and build creative

Creative is tested systematically, not guessed at. We isolate specific variables — the hook, the format, the angle, the call to action — and test them individually, so when something works, we actually know why, and when something doesn't, we know what to change rather than starting over.

That structured approach is what prevents the creative fatigue problem above: rather than running the same two ads until they decay, we're continuously introducing tested variations before performance drops, not after.

Campaign objectives we run

Meta's ad platform is built around named campaign objectives, and choosing the right one matters more than most of what happens after — the objective determines who Meta shows your ad to and what it optimises toward.

Awareness — for reaching new audiences and building recognition

Traffic — for driving visits to a website or landing page

Engagement — for interactions with a post, page or event

Leads — for capturing contact information, often via Lead Ads

App Promotion — for installs and in-app actions

Sales — for driving purchases, usually paired with conversion tracking and, for ecommerce, dynamic product ads

We choose the objective based on what you're actually trying to achieve, not by default — since running the wrong one, as covered above, is one of the most common reasons a campaign underperforms.

How we manage your account

The same method behind our paid advertising work generally — see how it applies across every platform we manage.

We report against three kinds of metrics, not just one number:

Performance — click-through rate, conversions, return on ad spend

Cost — cost per action, cost per thousand impressions, cost per click

Deeper insights — engagement, audience behaviour, and attribution, tracked honestly against the limits of what Meta's own tools can currently measure

You get monthly reporting in plain language, with live account access whenever you want to check in between.

How we price Meta Ads management

Pricing depends on the scope and complexity of the work — how many campaigns and ad sets are being managed, how much creative development and testing is involved, account structure, tracking setup, and the depth of reporting required.

If Meta Ads works best alongside other platforms for your business, we'll say so and recommend the mix that makes sense — not simply expand what's already being managed to grow the fee.

Ad spend goes directly to Meta, never through us. That keeps your media budget separate from what you pay for management, and gives you full visibility into exactly what you're spending and where it's going.

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Common questions

What creative do you need from us?

Ideally raw footage, product photos, or existing brand assets — we can build from those. If you don't have creative assets yet, we can develop concepts from scratch, though campaigns generally perform best when some authentic brand material exists to work from.

How much should I budget for Meta Ads?

Depends on your market and what a conversion is worth to you. We'll give you a realistic range once we understand your business, rather than a generic figure that would be wrong for most people reading it.

Why don't your numbers match what Meta reports?

iOS privacy changes limited how much Meta can track and attribute directly, so Meta's own reported numbers and what you can trace in your actual sales data increasingly diverge. We report both, and we're upfront about the gap rather than presenting Meta's numbers as the complete picture.

How often do you refresh creative?

Depends on spend and audience size — accounts spending more see the same ads more often, so fatigue sets in faster and testing needs to be more frequent. We monitor performance signals rather than refreshing on a fixed calendar regardless of whether it's actually needed.

Do you manage Facebook and Instagram together or separately?

Together, from one connected ad account — that's how Meta's platform is actually built, and it's usually more efficient than treating them as separate campaigns with separate budgets.

How does this fit with your other paid advertising work?

Meta Ads is one part of the broader paid advertising we run — often alongside Google Ads, coordinated as one budget rather than managed in isolation.

Do you work with businesses outside your country?

Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.

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See where the account could improve

Tell us about your business and what's not working with your current Meta Ads, if you're already running them, and we'll tell you honestly where the account could improve.

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