Step one — a conversation.
Thirty minutes. What the business does, what's not working, what you've already tried, what a good outcome looks like. No presentation from us.
How we work
What working with us actually looks like
Most agencies describe their process in five vague words and leave you to find out the rest after signing. This page is the opposite — the actual sequence, what we do at each stage, what we need from you, and what happens if it isn't working.
Read it before you talk to us. If any of it doesn't suit how you want to work, better we both know now.
Why we publish this
You shouldn't have to take our word for it
Two reasons.
The first is that hiring an agency is mostly an act of faith. You're buying work you can't evaluate until months later, from people you've met twice. The only honest way to reduce that risk is to be specific about what happens before you commit to anything.
The second is that we're a new agency. We don't have a decade of case studies to point at. What we can do is show you exactly how we work and let you judge the thinking. If the method makes sense to you, that's a more reliable signal than a logo wall anyway.
Getting started
We look before we quote
We don't quote before we understand the situation. Quoting blind is how scope creep starts, and it's why so many projects end badly.
Step two — a free audit.
We look at technical health and speed, search visibility, whether AI search tools mention your business, and where visitors are dropping off. You get written findings and a view on what to fix first.
Step three — a proposal, or not.
If there's a fit, you get a fixed-scope, fixed-price proposal. If there isn't, we'll say so and you keep the audit findings. That's not a formality — it happens.
The Foundation-First Method
The order is the point
Diagnose
The audit told us what's broken. This stage works out why, and in what order it should be fixed.
- Technical baseline. Core Web Vitals, crawl and indexing, site structure, mobile performance, redirects and errors.
- Search position. What you rank for now, what you should, and what's blocking it. Which competitors are winning and on what.
- AI visibility. What ChatGPT, Gemini, Perplexity and Google's AI Overviews currently say about your business — and whether they mention you at all.
- Conversion review. Where visitors leave, form friction, missing or broken tracking.
- Commercial context. What a lead is worth to you, your margins, your sales cycle. Without this, every recommendation is guesswork.
What you get: a written diagnosis, a prioritised list of what to fix, and the reasoning behind the order.
What we don't do: recommend a service before this is finished.
Build
Fix the foundation before spending on traffic. Sending visitors or budget to a site that can't convert or can't be crawled properly just makes the problem more expensive.
Depending on the diagnosis, this stage covers some or all of:
- A new website, or structural fixes to the existing one — see web design and development
- Information architecture and URL structure, decided once and not revisited
- Technical SEO: speed, schema, crawlability, indexation
- Analytics rebuilt so conversions are tracked properly from day one
- Content structured so both search engines and AI systems can extract it
- Conversion basics: clear calls to action, forms that don't leak, trust signals where decisions get made
What you get: a foundation that the next stage can actually work on, and tracking that will tell you the truth about what happens next.
Amplify
Now the channels — pointed at a site that can convert what they send.
Which ones start first depends on how quickly you need results and how long each takes to work:
- Paid advertising — fastest signal. Leads within weeks, and useful data about which messages and keywords convert before you commit to them organically.
- SEO — slowest and most durable. Six to twelve months for meaningful movement, longer in competitive markets. Started early precisely because it takes time.
- AI search optimization — entity clarity, extractable content structure, and building the third-party mentions AI systems draw on.
- Content marketing — built from the questions your buyers ask before they're ready to buy.
- Social media marketing — supporting search and paid rather than running as a disconnected channel.
What you get: monthly reporting on what ran, what changed, and what it means.
Compound
This is the stage most engagements never reach, because most agencies are still fixing stage-two problems in month eight.
- Conversion rate work. Once there's enough traffic for a test to mean something, improving conversion is cheaper than buying more visitors.
- Content depth. Turning individual pages into clusters that rank for whole topics rather than single terms.
- Authority. Earned mentions and links — the input that decides both organic rankings and whether AI systems cite you.
- Efficiency. Cutting what isn't working and putting the budget where the data says it should go.
What you get: results that improve without proportionally more spend. That's the entire point of doing the earlier stages properly.
Mutual expectations
What we need from you
Projects don't usually slip because of the agency. They slip because of these:
A single decision-maker.
One person who can approve. Design by committee doubles timelines.
Content and assets on time.
Copy, images, logins, product information. This is the number one cause of delay on website projects, without exception.
Feedback in one pass.
Consolidated notes within a few days, rather than three rounds of contradictory comments over three weeks.
Honesty about budget.
Tell us what you can spend. We'll tell you what's realistic. Discovering the number after a proposal wastes both our time.
Access.
Analytics, Search Console, ad accounts, hosting. We can work around gaps, but not blind.
If you can't commit to these right now, that's genuinely fine — it just means it isn't the right moment to start.
No surprises
How we communicate
You talk to the person doing the work. Not an account manager relaying questions to a team you never meet.
Monthly reporting in plain language. What we did, what changed, what it means, what's next. Not a forty-page dashboard export nobody reads.
Live dashboard access. Your data, available whenever you want it, not only on reporting day.
A scheduled call each month, plus availability in between. We reply to anything you send within 1–2 business days.
The conversation nobody advertises
What happens if it isn't working
Sometimes it doesn't. A market is more competitive than the data suggested. A channel doesn't suit the business. The economics don't hold up.
Here's what we do rather than quietly continuing to invoice:
We tell you. As soon as the data is clear enough to be sure, not at the end of a contract term.
We diagnose it honestly. Whether it's something we can fix, something that needs more time, or something that genuinely isn't going to work for your business.
We recommend the change — even if it costs us. That might mean cutting a service, reducing scope, or telling you to spend the budget somewhere we don't operate.
We would rather lose a retainer than keep charging for work we no longer believe in. That's not a moral position, it's a practical one: a client who leaves well refers people, and a client who feels misled tells more of them.
No lock-in
If you want to leave
You own everything. Domains, hosting, analytics, ad accounts, plugin licences, content — all in your name from day one. Not ours, not held hostage.
Website projects are yours on final payment. Full files, full access, no ongoing dependency on us.
Retainers run month to month after any initial term.
We hand over properly. Documentation, access transfer, and a conversation with whoever takes over. Without charging for it.
An agency that needs contractual lock-in to keep clients has a delivery problem, not a contract problem.
Before we start
Common questions
01How long before I see results?
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Paid advertising can produce leads within weeks. Website work runs weeks to a couple of months depending on scope. SEO typically takes six to twelve months for meaningful movement, longer in competitive markets. Anyone promising fast organic results is describing something that doesn't happen.
02Do I have to take every service?
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No. Plenty of engagements are a website build alone, or SEO alone. The stages exist to make sure whatever you do take is built on something solid — not to bundle you into services you don't need.
03Who will actually be working on my account?
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The person you talk to. We don't run a model where senior people sell and junior people deliver.
04Can you work with our existing website?
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Usually yes. A rebuild is only recommended when the diagnosis shows the current site is the actual bottleneck — and we'll show you why rather than assert it.
05What if I already know what I need?
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Then the diagnose stage is shorter, not skipped. We'll still check the assumption, because getting it wrong is expensive for both of us. If you're right, we say so and move on.
06Do you work with businesses outside your own timezone?
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Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.
07What does it cost?
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Fixed-price for projects, fixed monthly for retainers. We quote after the audit, never before. The number you agree is the number you pay.
Start with the audit
Start with the audit
Written findings on your site's technical health, search visibility, AI visibility, and conversion. No obligation, and yours to keep regardless of what happens next.