Ecommerce PPC · Saudi Arabia
Arabelle Beauty: Building Paid Acquisition for a Launch-Stage Beauty Store
PPC strategy, product research, and ongoing optimization — establishing a paid advertising foundation for a developing ecommerce store.
Platforms used in this engagement. No partnership implied.
About the client
Arabelle Beauty is an online store serving the Saudi Arabian market with beauty, skincare, and personal care products. The engagement began around the time the store launched, with a focus on building its paid advertising strategy while the business was developing its product offering and customer base.
The challenge
As a dropshipping business, the challenge was to identify products with genuine market demand, attract relevant shoppers, and generate purchases while managing advertising costs. This required careful attention to product-level performance and acquisition costs while building a sustainable strategy for a newer store.
Research-led, product-first paid acquisition
Rather than running broad campaigns from day one, the approach was grounded in understanding which products had real demand — and letting that data guide every advertising decision.
Campaign setup
Established and structured advertising campaigns across Google Ads and Meta Ads to build the store's paid acquisition foundation from launch.
Product research
Explored beauty and skincare trends — with particular focus on Korean skincare — to identify products with genuine search demand and customer interest before committing budget.
Product feed optimization
Improved product information and aligned product data with relevant search queries to support shopping visibility and surface the right products for the right intent.
Audience and keyword research
Evaluated search intent, audience opportunities, and product-level performance to identify where advertising spend would have the greatest impact.
Ongoing optimization
Monitored campaign results and made adjustments to targeting, budgets, and product priorities based on available data — combining product research with campaign performance to identify opportunities and improve customer acquisition.
Product research + campaign execution, combined
The focus was on understanding which beauty and skincare products could attract potential customers and using that research to guide every advertising decision — not relying on advertising alone.
How each channel was used
Two channels working in parallel — capturing existing search demand through Google and building awareness and intent through Meta.
Capture demand from shoppers already searching for beauty products
Build awareness and test audiences for beauty and skincare products
Key Takeaway
Right audiences.
Right timing.
For a dropshipping beauty store, success is not just about generating traffic. It requires finding the right products, understanding customer demand, and optimizing advertising around the products and audiences most likely to convert.
This engagement was built on combining product research with campaign data — using what the data showed to guide decisions, rather than scaling spend before the foundation was ready.
More of our work
View all work →
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From launch to 3.31× reported ROAS across Google, Meta, Snapchat, and TikTok.
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10.82× reported ROAS — SAR 22,849 conversion value on Google Ads for a toys and collectibles store.
Ecommerce PPC · Saudi Arabia
9-month Google Ads engagement supporting monthly revenue growth from ~SAR 200K to SAR 1M+ — 18.66× reported ROAS.
Next Step
Ready to build a clearer advertising strategy?
Tell us about your store, your products, and what you want to improve. We'll discuss the next steps that fit your business.
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