Faceted navigation generating thousands of near-duplicate URLs. Every filter combination — size, colour, price range — can create its own crawlable page. Search engines waste crawl budget on them, and the store's real category pages get diluted rather than strengthened.
Ecommerce SEO
Ecommerce SEO services that get product and category pages ranking
Most SEO work is built around blog posts and landing pages. Stores don't run on either — they run on product pages, category pages, and a catalogue that changes weekly. Ranking those requires different fixes than ranking an article.
Most SEO advice is written for content sites. Stores are a different problem.
Standard SEO guidance assumes a small number of pages, written once, updated occasionally. A store is the opposite: thousands of near-identical product pages, category pages generated by filters rather than written by hand, and a catalogue that adds, removes and re-prices items constantly.
That difference changes almost everything. Keyword research works differently when the target is a product variant, not a topic. Content strategy works differently when a "page" is often a template populated from a product feed. Technical SEO works differently when faceted navigation can generate more crawlable URLs than the entire rest of the site combined.
Ecommerce SEO is the version of SEO built for that reality, not the generic version applied to it.
Where most stores are actually losing visibility
Product pages that are technically identical to each other. Manufacturer descriptions copied straight from a feed, used unchanged across dozens or hundreds of listings, both on the store and on every competitor selling the same product.
Category pages with almost no unique content. A grid of products and a filter bar isn't enough for a search engine to understand what the page is about or why it deserves to rank.
Missing or broken product schema. Which means no price, no availability, no review stars in search results — a real visibility and click-through cost, not just a technical checkbox.
Dead pages from discontinued or out-of-stock products. Left live with no plan, or deleted outright and taking their rankings and backlinks with them.
Our ecommerce SEO services
Product page optimization
Product pages carry the buying intent, and they're usually the weakest pages on a store technically. Titles, unique descriptions, image optimization, and internal linking that connects a product to the categories and related items that support it.
Typical work: unique product copy strategy · title and meta optimization · image compression and alt text · internal linking between products and categoriesCategory page structure
Category pages need to rank for the broad, high-volume terms a specific product page never will. That means real content, correct pagination handling, and a clear hierarchy search engines can follow.
Typical work: category page content and structure · pagination and "view all" handling · breadcrumb and hierarchy optimizationFaceted navigation and duplicate content
The most ecommerce-specific technical problem there is. Filters need to exist for users without creating an unlimited number of indexable pages for search engines to waste time on.
Typical work: faceted URL parameter strategy · canonical tag implementation across filter combinations · selective indexation of high-value filtered pages · crawl budget recoveryProduct schema and rich results
Structured data that tells search engines the price, availability, and rating of a product directly — which is what earns the rich results that actually get clicked.
Typical work: Product, Offer and AggregateRating schema implementation · validation against Google's requirements · monitoring for schema errors after catalogue updatesOut-of-stock and discontinued product handling
One of the most common, most mishandled problems on any store. The right treatment — a 301 to a genuine replacement, a 410 for something truly gone, or keeping the page live with clear stock messaging — depends on the situation, and getting it wrong quietly loses rankings and links that took months to earn.
Typical work: discontinued-product decision framework · redirect mapping · replacement-product linking strategySite search and internal linking
Most stores have weak on-site search, and the search-results pages themselves often become an accidental indexation problem — they usually shouldn't be indexed at all, and frequently are by default.
Typical work: internal site search audit · search-results-page indexation control · internal linking strategy across the catalogueTechnical foundations at catalogue scale
Everything from technical SEO — crawlability, Core Web Vitals, JavaScript rendering — applies here too, at a scale that makes small mistakes expensive. A crawl inefficiency that's negligible on a 40-page site is a real problem on a 40,000-SKU catalogue. This also covers larger catalogues generally, including enterprise and B2B stores where product counts and access complexity multiply the same underlying issues.
Typical work: crawl budget analysis at scale · site speed for large catalogues · XML sitemap segmentation for big inventoriesNot sure which of these apply to your store? A free audit will tell you.
Platforms we work with
Shopify
Shopify's URL structure and app ecosystem are largely fixed by the platform, which changes where the leverage actually is — usually theme code, app conflicts, and how collections and filtering are configured rather than the CMS itself.
WooCommerce
Runs on WordPress, which means it inherits both WordPress's SEO plugin ecosystem and its performance issues. Plugin conflicts and page-builder bloat are common, alongside the standard faceted-navigation and schema work every platform needs.
Magento (Adobe Commerce)
Built for large, complex catalogues, with correspondingly more powerful — and more easily misconfigured — layered navigation and indexing controls. Enterprise-scale problems need enterprise-scale technical attention.
ALSO BUILT ON
Shopify Plus · BigCommerce · Salesforce Commerce Cloud · Shopware · PrestaShop · OpenCart · Wix · Squarespace · Webflow · Ecwid · Volusion · headless and custom-built storefronts
The underlying problems — faceted navigation, thin product pages, missing schema — show up on all of them. The specifics change by platform; the diagnosis and the fix don't change in kind.
How we work
A catalogue-wide audit before any recommendation. Store problems are rarely isolated to one page — a faceted navigation issue affects every category, so the fix has to be systemic, not page-by-page.
Agency delivery or consulting, depending on what you have. Some stores have their own development or marketing team and need direction rather than execution — an outside, technically grounded second opinion on strategy, priority, or a specific decision like a platform migration. Others want the work done end to end. Both are the same underlying expertise, delivered differently.
We work with your developers, not around them. If you have a team already, you get specifications precise enough to hand over, plus QA once implemented.
You talk to the person doing the work. No account manager relaying questions to someone you never meet.
Reporting on what actually matters for a store — organic traffic to product and category pages specifically, not a vanity site-wide number that hides which pages are actually underperforming.
Already know which one you need? Talk to us directly.
Common questions
01What's faceted navigation, and why does it hurt SEO?
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Faceted navigation is the filtering system on a category page — by size, colour, price, brand. Left uncontrolled, every filter combination can generate its own indexable URL, which means a store with a few hundred real products can present search engines with tens of thousands of near-duplicate pages. That wastes crawl budget and dilutes the ranking strength of the category pages that actually matter. The fix is controlling which filter combinations get indexed at all, and canonicalizing the rest.
02Do you fix duplicate content from product variants?
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Yes. Colour and size variants of the same product, and manufacturer descriptions reused across a store or copied from a supplier feed, are the two most common sources. The fix depends on the platform and the scale — sometimes canonical tags resolve it, sometimes it needs unique copy at the variant level. We diagnose which before recommending either.
03Do you handle product schema markup?
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Yes — Product, Offer and AggregateRating schema, implemented and validated against current requirements. This is what enables price, availability and star ratings to show directly in search results, and it needs monitoring after catalogue updates, since a bulk product import can silently break schema across an entire category.
04What if my platform isn't listed?
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The problems — faceted navigation, thin product pages, missing schema, poor category structure — are the same regardless of platform. Get in touch and we'll tell you honestly whether we can work on yours.
05What's the difference between an ecommerce SEO consultant and an agency?
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A consultant advises — reviewing strategy, auditing decisions, guiding a team that already has the resources to execute. An agency delivers the work directly. We do both, depending on what a store already has in place; it's a question of what you need done, not a different service.
06How does this fit with your general SEO service?
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Ecommerce SEO is general SEO applied to a store's specific structure — the technical foundations, on-page principles and authority-building are shared; what's different is everything catalogue-specific: faceted navigation, product schema, variant handling. Most engagements run both together rather than as separate purchases.
07How much does ecommerce SEO cost?
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Driven mainly by catalogue size and how much cleanup the existing site needs — a few hundred SKUs on a clean platform costs less to fix than tens of thousands of products with years of accumulated faceted-navigation and duplicate-content issues. We quote fixed monthly for ongoing work after a scoping audit, not before.
08Do you work with businesses outside your country?
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Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.
Start with a free audit
See what's costing your store visibility
We'll look at your product pages, category structure, faceted navigation, and technical health, and tell you what's actually costing you visibility. Written findings, no obligation, yours to keep either way.