Web Design & Development · Shopify
Mist Jewels: Shopify Redesign and eCommerce Development for a Jewelry Brand
Full Shopify redesign and store build for Mist Jewels: a jewelry brand selling 24K gold vermeil pieces internationally, with a new storefront built for product discovery, trust, and conversion.
Platform used in this engagement. No partnership implied.
The store we built
Homepage, product page, and collection: three views of the live site
Homepage: hero & collections carousel
Product page: Letter Glow Bracelet
Collection page: 80 products, filter & sort
Building a Shopify store for a jewelry brand with a growing international catalog
Mist Jewels is a jewelry brand specializing in 24K gold vermeil pieces: necklaces, earrings, rings, and bracelets, sold primarily in Turkey with international shipping. The catalog spans five distinct collections (Bohemian, Curve, Daily, Letter, and Talisman) and over 80 products across categories, with pricing ranging from entry-level to high-end fine jewelry.
The brief was to redesign and build the Shopify store from the ground up: a clean white aesthetic that lets the product speak, a purchase experience built around trust (warranty badges, material detail, free returns), and a platform the team could manage independently (collections, products, and content) without technical support.
- Full Shopify store redesign
- 5-collection catalog structure & filtering
- Product page UX: variants, trust badges, reviews
- Homepage: hero, collections carousel, best sellers
- Mobile-first build
- International shipping & multi-currency setup
- Speed and Core Web Vitals optimization
Design first, build second. In that order.
A Shopify redesign is defined by the decisions made before any code is written. We started with the brand, the product, and the customer, then built around them.
Visual direction
Defined the visual language: clean white base, dark accent footer, serif product typography, and a layout that lets the photography carry the weight. Premium without being cold: jewelry needs to feel touchable.
Catalog and collection structure
Organized the product range into five named collections (Bohemian, Curve, Daily, Letter, Talisman), plus category pages (Necklaces, Earrings, Rings, Bracelets) with filter and sort, built to scale as inventory grows.
Product page and trust design
Built product pages around what converts for jewelry: multi-image galleries, material callout (24K Gold Vermeil), variant selection, and trust signals including a 5-year warranty, hypoallergenic materials, 14-day returns, and free shipping.
Platform setup and handover
Configured international pricing (TRY + EUR), shipping rules, discount codes, customer reviews, and analytics. Handed over with a full walkthrough so the team could manage products, collections, and promotions independently.
A Shopify store built for jewelry, not adapted from a generic template.
Every section of the store was designed with jewelry in mind: product presentation, filtering, and the visual weight that builds trust before purchase.
- Custom Shopify theme: clean white aesthetic built for product photography
- Homepage: hero slider, collections carousel, best sellers, "Shop the Look" feature
- Product pages with multi-image galleries, material detail, variant selectors, and trust badges
- Collection pages with filter (New Arrivals / Best Sellers) and sort controls
- You May Also Like and Recently Viewed cross-sell sections
- Fully responsive, mobile-first build
- 5 named collections: Bohemian, Curve, Daily, Letter, Talisman
- Product trust signals: 14-day free returns, 5-year warranty, hypoallergenic and water-resistant
- International shipping and multi-currency: TRY primary, EUR for international orders
- Promo bar, discount code system (first-order 10% off)
- Customer reviews integration
- Analytics and conversion tracking setup
Ready to build a Shopify store that works as hard as your product?
Tell us about your brand, your current store, and what you want it to do better. We'll tell you what's actually worth building.
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