Incomplete or inaccurate product data. Missing GTINs, vague titles, wrong categories — Google matches Shopping Ads to searches based on the feed, so bad data means the wrong products show for the wrong searches, and good products stay invisible.
Shopping Ads
Google Shopping ads agency built to make your listings sell, not just show up
Product feed, Merchant Center, campaign structure and bidding — managed together, since a Shopping campaign is only as good as the feed data behind it.
What Shopping Ads management actually involves
Shopping Ads are the product listings that appear directly in Google search results — image, price and store name, pulled from a product feed rather than written ad copy. Managing them covers four connected pieces: the product feed itself, the Google Merchant Center account that feed runs through, the campaign structure and bidding that decides which products get budget, and ongoing optimization based on what's actually converting.
Unlike Search Ads, where the ad copy is written by hand, a Shopping Ad's content comes from your product data. That makes feed quality the foundation everything else depends on — a well-structured campaign built on a poor feed still underperforms.
Why most Shopping Ads campaigns underperform
No segmentation, so everything competes on price alone. Without product groups split by category, margin or priority, budget spreads evenly across a catalogue instead of favouring what actually sells.
Merchant Center issues quietly limiting reach. A policy warning, a disapproved product, or an account health issue can silently reduce how many products are eligible to show — often for weeks before anyone notices, since campaigns don't stop, they just underperform.
Price shown directly in the ad, with no room to explain it. Shopping Ads display your price next to the competition's, with no ad copy to justify a difference — a genuinely different constraint from Search Ads, and one that changes how a campaign needs to be structured.
Launched once and left alone. Feeds go stale as inventory changes, and campaigns built for a catalogue from six months ago quietly drift out of alignment with what you're actually selling now.
What we manage
Feed setup and optimisation
The foundation everything else depends on. We work with your existing feed or build one from scratch, structured so Google can match your products to the right searches.
What this involves: product titles and descriptions written for search matching, not just readability · image requirements · GTIN and product identifier accuracy · Google product category and custom label structure · feed rules for automated updates · connecting to feed management platforms where a catalogue is large enough to need oneMerchant Center setup and health
Account setup, policy compliance, and ongoing monitoring — since a healthy Merchant Center account is what keeps products eligible to show at all.
What this involves: account and data source setup · policy compliance review · monitoring for disapprovals and warnings · diagnosing and fixing suspension or misrepresentation issues when they happenCampaign structure, bidding and product performance
Product groups organised by category, margin or priority, with bidding that reflects what each group is actually worth to you — plus ongoing analysis of which products are profitable and which are quietly burning budget.
What this involves: product group and campaign structure · bid strategy and budget allocation · standard Shopping and Performance Max where each makes sense · product-level performance analysis · identifying and cutting spend on underperforming productsHow this fits with your Google Ads account
Shopping Ads run inside your broader Google Ads account, using the same tracking, reporting and account-management approach described there — we don't duplicate that setup separately for Shopping specifically.
How we price Shopping Ads management
Pricing depends on the scope and complexity of the work — the size of your product catalogue, how much feed cleanup or restructuring is needed, the number of campaigns being managed, and how much ongoing optimization the account requires.
A small, clean catalogue with an existing well-structured feed costs less to manage than a large one with years of inconsistent product data behind it. We'll tell you honestly which situation you're in once we've looked at the feed.
Talk to us ↗Common questions
01What's included in feed management?
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Product titles, descriptions, images, GTINs and other identifiers, category and custom label structure, feed rules for automated updates, and ongoing optimisation as your catalogue changes — not a one-time setup.
02What is Google Merchant Center, and do I need it set up separately?
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Merchant Center is the account your product feed runs through — Google reads your feed there and decides which products are eligible to show. It's required for Shopping Ads specifically, and we set it up and manage it as part of this service, not as an extra.
03What happens if my Merchant Center account gets suspended?
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It happens more often than store owners expect, usually from a policy flag like misrepresentation, and it stops your products from showing until it's resolved. Reinstatement is its own process — reviewing what triggered it, fixing the underlying issue, and appealing where appropriate — and it's something we handle directly rather than leaving you to work through Google's support process alone.
04Can you manage both Shopping Ads and Performance Max together?
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Yes, and they often run best together — Performance Max can pull from the same product feed, and we coordinate the two so they're not competing for the same searches.
05How much should I budget for Shopping Ads?
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Depends on your catalogue size and category competitiveness. We'll give you a realistic range once we've looked at your feed and your market, rather than a generic figure that would be wrong for most people reading it.
06Do you work with Shopify, WooCommerce or other platforms?
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Yes — most platforms connect to Merchant Center through a native integration or app, and we handle that connection regardless of which one you're on.
07How does this fit with your broader Google Ads service?
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Shopping Ads is one campaign type within Google Ads management generally — usually run alongside Search and often Performance Max, coordinated as one account rather than managed separately.
08Do you work with businesses outside your country?
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Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.
Talk to us
Find the real problem in the feed or account
Tell us about your product catalogue and what's not working, and we'll tell you honestly whether the feed, the account, or the campaign structure is the real problem.