Ecommerce PPC · Saudi Arabia · 9 Months
Ref3a: Growing Monthly Revenue from SAR 200K to SAR 1M+ with Google Ads
Account restructuring, Performance Max optimization, and 9 months of campaign management — supporting a Saudi electronics and lifestyle store through a major revenue milestone.
Platform used in this engagement. No partnership implied.
About the client
Ref3a is a Saudi Arabian eCommerce store selling electronics, coffee machines, gadgets, and lifestyle products. When this engagement began, the business was generating approximately SAR 200,000 per month in revenue across all sales channels — with a Google Ads account that lacked a well-structured campaign setup.
The opportunity
Rather than simply running campaigns as they were, the opportunity was to build a more organized advertising structure from the ground up — improving product visibility, identifying high-demand products, and creating a data-driven strategy to support sustainable revenue growth across a diverse and growing product catalog.
From disorganized account to structured, scalable PPC
The goal was not simply to run campaigns — it was to establish a repeatable process for managing product performance, allocating advertising budgets effectively, and identifying opportunities for sustained growth over nine months.
Account restructuring
organized campaigns around product categories, performance tiers, and customer intent — replacing the unstructured account with a clear, maintainable setup that made optimization decisions easier and faster to execute.
Performance Max optimization
Structured and refined Performance Max campaigns to improve product reach and conversion performance — ensuring the right products were visible across Google's full ad inventory.
Product segmentation
Evaluated product performance across electronics, gadgets, and coffee machines to distinguish high-potential products from underperforming inventory — concentrating budget where it had the most impact.
Market and product research
Used search demand, product trend data, and campaign insights to identify new advertising opportunities and adapt promotion strategy to changing market conditions throughout the engagement.
Budget management
Monitored campaign performance and adjusted budgets based on conversion value and advertising efficiency — ensuring spend was allocated toward campaigns and products generating the strongest reported returns.
Continuous optimization
Reviewed campaign results and refined targeting, product selection, and campaign structure on an ongoing basis — adapting the strategy as the account evolved and new opportunities emerged over the nine-month period.
Google Ads performance — September 2026
Reported Google Ads data for September 1–30, 2026. Figures reflect Google's reported conversion values. Business revenue and Google Ads conversion value are separate metrics and should not be added together.
Results reflect reported Google Ads data (Sep 1–30, 2026). Conversion values are as reported by Google Ads and have not been independently verified. Business revenue figures are separate and based on reported business results, not Google Ads data. Past performance does not guarantee future results.
September 2026 — Google Ads snapshot
The September reporting period shows SAR 1,366,261 in reported conversion value, 98,113 clicks, and 5.87 million impressions — alongside an 18.66× conversion value-to-cost ratio across Google Ads campaigns.
When this engagement started, the business was generating approximately SAR 200,000 per month across all sales channels. Over nine months, monthly store revenue grew to consistently exceed SAR 1,000,000.
Business revenue reflects reported total store results across all channels — not Google Ads conversion value alone. These are separate metrics.
Google Ads — account restructuring to scale
A structured approach to Performance Max, product segmentation, and ongoing optimization — building a campaign architecture that could grow as the business grew.
From an unstructured account to organized, product-led Performance Max campaigns
Key Takeaway
Then scale.
This project demonstrates the impact of building a structured PPC strategy around product performance, market demand, and continuous optimization. The work evolved over nine months — from organizing the advertising foundation to supporting a business that now generates more than SAR 1 million in monthly store revenue.
Strong eCommerce PPC performance comes from more than increasing budgets. By monitoring campaign-level results, understanding which products drive conversion value, and making informed decisions at every stage, the goal is to generate more return from every advertising riyal — across every month of the engagement.
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Next Step
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