Ecommerce PPC · Saudi Arabia
Knoz Toys: 10.82× ROAS on Google Ads for a Saudi Toys & Collectibles Store
Performance Max, product-level optimization, and data-driven budget management — generating strong reported advertising returns for a toys and collectibles eCommerce store.
Platform used in this engagement. No partnership implied.
About the client
Knoz Toys is an online store in Saudi Arabia selling toys, collectibles, and pop culture products. The engagement focused on building and optimizing Google Ads campaigns to generate online sales and improve advertising efficiency across a product catalog with varied demand and margin.
The challenge
The objective was to reach relevant shoppers, identify high-performing product opportunities, and grow online revenue — all while maintaining a strong return on advertising spend. With a range of product types, the challenge was knowing where to focus budget and how to optimize based on what the data was showing.
Product-level focus, data-driven budget allocation
The approach centered on understanding which products had real demand, where budget was generating returns, and making continuous optimization decisions based on campaign performance data.
Campaign structure
Set up and optimized Performance Max and supporting campaign activity based on account needs, ensuring the right campaign types were in place to capture available demand.
Product performance
Evaluated product-level results to identify opportunities for improving sales and advertising efficiency — understanding which products were driving conversion value and which were consuming budget without results.
Audience and demand analysis
Used campaign insights and search demand data to guide product promotion and optimization decisions — aligning advertising activity with what shoppers were actively looking for.
Budget optimization
Monitored campaign spending and conversion value to make data-driven budget decisions — focusing spend where it was generating the strongest reported returns.
Continuous improvement
Evaluated campaign performance on an ongoing basis and refined the advertising strategy — making incremental adjustments to improve efficiency and maintain strong conversion value output.
Google Ads performance — Sep 13 to Oct 12, 2026
Reported Google Ads data for the 30-day period. Figures reflect Google's reported conversion values and are not independently verified.
Results reflect reported Google Ads data (Sep 13 – Oct 12, 2026). Conversion values are as reported by Google Ads and have not been independently verified. Past performance does not guarantee future results.
Spend versus conversion value — one month snapshot
SAR 2,111 in advertising spend generated SAR 22,849 in reported conversion value across 103 conversions. The chart shows the relationship between spend and reported return during the measurement period.
Google Ads — from setup to optimization
A single channel, managed end-to-end — campaign structure, product focus, and ongoing performance refinement working together to drive reported advertising returns.
Performance Max + product-level optimization to capture demand across Google's inventory
Key Takeaway
Strong eCommerce PPC performance comes from more than increasing budgets. By monitoring campaign-level results, understanding product demand, and making informed optimization decisions, the goal is to generate more conversion value from every advertising riyal spent.
For Knoz Toys, that approach produced 10.82× reported ROAS over the measurement period — with SAR 22,849 in reported conversion value against SAR 2,111 in spend across 103 conversions.
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Next Step
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