Ecommerce PPC · United States
Cup To Machine USA: From Launch to 3.31× Reported ROAS
Product research, a progressive channel rollout, and continuous optimization — building paid acquisition from day one.
Platforms used in this engagement. No partnership implied.
About the client
Cup To Machine USA is an online store serving the US market with coffee machines, cups, and accessories. Ashray Digital began managing paid advertising from the website's launch.
The challenge
The goal was to establish an advertising presence, identify products with market demand, and turn paid traffic into measurable ecommerce revenue. Campaigns were introduced progressively, with performance data informing the next steps.
Progressive, research-led paid acquisition
Rather than launching everywhere at once, we sequenced the work: prove demand first, then expand channels, then compound what the data confirmed.
Product demand research
We used Google Trends and keyword research to understand which coffee machines, cups, and accessories had genuine search demand before committing budget.
Progressive campaign setup
Campaigns were introduced step by step across Google, Meta, Snapchat, and TikTok — letting each channel earn its place in the mix.
Product feed optimization
The shopping feed was aligned with real search terms and shopping intent, so the right products surfaced for the right queries.
Continuous optimization
Ongoing analysis of search terms, audiences, products, and creative performance guided budgets and targeting decisions.
A focused ad snapshot, reported clearly
Four numbers from the supplied project summary — no extrapolated growth curves, no invented date ranges.
The performance behind the campaigns
A snapshot of reported advertising investment and attributed revenue.
How each channel did its job
Two editorial illustrations of the working approach — conceptual flows, not dashboard screenshots.
Connect product demand with relevant campaigns
Refine audiences and creative
A Broader Business Milestone
Business-reported milestone reached after approximately six months.
This store revenue milestone is separate from the campaign snapshot above and is not attributed solely to the reported ad spend.
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Next Step
Ready to build a clearer advertising strategy?
Tell us about your store, your products, and what you want to improve. We'll discuss the next steps that fit your business.
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