1. About Ashray Digital
Ashray Digital is a digital agency providing marketing, technology, creative, consulting, and related services to businesses.
Our services may include:
Digital marketing strategy
Search engine optimization (SEO)
AI search optimization
Content marketing
Paid advertising and performance marketing
Social media marketing
Affiliate marketing
Email marketing
Lead generation
Analytics and reporting
Website design and development
Ecommerce development
Conversion optimization
Marketing automation
Consulting and strategy
The exact scope of services provided to a client will be defined in the applicable proposal, quotation, statement of work, agreement, or other written communication.
2. Using our website
You may use the Ashray Digital website for lawful business and informational purposes.
You agree not to use our website in a way that could damage, disable, interfere with, or compromise the website, our systems, our business, or another user's experience.
You must not knowingly:
Attempt unauthorized access to our website or systems
Introduce viruses, malware, or malicious code
Scrape or extract website content through unauthorized automated methods
Circumvent website security measures
Use our website for fraudulent or unlawful purposes
Misrepresent your identity or affiliation
Copy or commercially exploit protected content without permission
We may restrict or block access where we reasonably believe the website is being misused.
3. Enquiries, proposals and quotations
Submitting a contact form, scheduling a consultation, sending an email, or otherwise contacting Ashray Digital does not automatically create a client relationship.
Before starting a project, we may provide a proposal, quotation, scope of work, or service agreement describing matters such as:
Services and deliverables
Project scope
Timeline
Fees
Payment schedule
Client responsibilities
Revision limits
Reporting arrangements
Third-party costs
Project-specific conditions
Unless otherwise stated, quotations and proposals may be valid only for the period specified in the relevant document.
A project will generally begin once the required agreement or approval has been received and any applicable initial payment has been completed.
4. Our services
We will provide agreed services with reasonable professional care and skill based on the scope established with the client.
Digital marketing and technology projects often evolve as new information, performance data, technical limitations, platform changes, or business requirements emerge.
If requested work falls outside the agreed scope, we may provide a separate estimate or request approval for additional fees before proceeding.
Timelines may also change where additional work is requested or where we are waiting for information, approvals, access, content, assets, or decisions from the client.
5. Client responsibilities
Successful projects require cooperation from both sides.
Clients are responsible for providing accurate information, timely feedback, necessary approvals, and reasonable access to the platforms and materials required to perform the agreed services.
Depending on the engagement, this may include access to:
Websites and ecommerce platforms
Advertising accounts
Analytics platforms
Search tools
Social media accounts
CRM systems
Email marketing platforms
Domain or hosting accounts
Product information
Brand assets
Content and media
Third-party applications
Clients are responsible for ensuring they have the authority to provide us with such access, information, and materials.
Delays in providing required information, access, feedback, or approvals may affect project timelines and results.
6. Fees and payment
Fees and payment terms will normally be specified in the relevant proposal, invoice, quotation, or service agreement.
Depending on the engagement, services may be billed as:
Fixed-price projects
Monthly retainers
Hourly engagements
Milestone-based projects
Performance-based arrangements
Revenue-share arrangements
Custom commercial agreements
Invoices must be paid according to the payment terms stated on the invoice or applicable agreement.
Where permitted by the applicable agreement and law, we may pause or suspend work when invoices remain overdue.
Any applicable taxes, transaction charges, advertising spend, software subscriptions, platform charges, or other third-party expenses may be charged separately unless explicitly included in our proposal.
7. Advertising budgets and third-party costs
Unless specifically stated otherwise, Ashray Digital's management fees do not include advertising spend.
Advertising budgets paid to platforms such as Google, Meta, LinkedIn, TikTok, Microsoft, or other advertising providers are separate from our professional fees.
Similarly, clients may be responsible for costs associated with:
Hosting
Domains
Premium plugins
Ecommerce applications
Marketing software
Email platforms
Analytics tools
Stock assets
Fonts or licenses
API services
Third-party development
Other external services
We will communicate significant third-party requirements where reasonably possible before costs are incurred on the client's behalf.
8. No guarantee of marketing results
Digital marketing involves many factors outside the control of any agency.
While we use professional experience, research, data, technology, and established practices to improve performance, Ashray Digital does not guarantee specific rankings, traffic levels, leads, sales, revenue, return on ad spend, conversion rates, AI citations, or other commercial outcomes unless explicitly guaranteed in a separate written agreement.
Results can be affected by factors including:
Market conditions
Competition
Pricing
Product demand
Website experience
Client reputation
Advertising budgets
Customer behaviour
Search algorithm changes
AI platform changes
Advertising platform policies
Tracking limitations
Seasonality
Economic conditions
Historical performance, forecasts, projections, case studies, and estimates should not be interpreted as guarantees of future performance.
9. SEO and search visibility
Search engines control their own algorithms, indexes, ranking systems, and search-result features.
We therefore cannot guarantee that a website will achieve or maintain a particular ranking for a specific keyword.
Search engines may change their algorithms or policies at any time, which can positively or negatively affect visibility.
Our SEO services are designed to improve the technical, content, authority, and user-experience factors that can contribute to stronger organic performance.
10. AI search visibility
AI-powered search and answer platforms are controlled by third parties and can change how they discover, interpret, generate, reference, or cite information.
Ashray Digital may provide strategies intended to improve a brand's visibility, authority, structure, and discoverability across AI-driven experiences.
However, we cannot guarantee inclusion, recommendations, citations, mentions, rankings, or specific responses from platforms such as ChatGPT, Gemini, Google AI experiences, or other AI systems.
11. Advertising platforms
Advertising campaigns may operate through third-party platforms whose policies, algorithms, approval systems, account restrictions, and technical infrastructure are outside our control.
Campaigns, advertisements, products, websites, or accounts may be reviewed, rejected, restricted, suspended, or otherwise affected by a platform.
Ashray Digital cannot guarantee approval or continued availability of any third-party advertising account, advertisement, campaign, feature, or service.
Clients remain responsible for ensuring their products, services, claims, and business practices comply with applicable laws and relevant platform policies.
12. Third-party platforms and services
Our website and client work may involve third-party platforms, software, APIs, plugins, applications, hosting services, payment systems, advertising networks, analytics providers, or other external technologies.
These third parties operate independently and are subject to their own terms, policies, pricing, and availability.
Ashray Digital is not responsible for outages, data loss, security incidents, policy changes, pricing changes, feature changes, account suspensions, or other issues caused by third-party services outside our reasonable control.
13. Intellectual property
Unless otherwise agreed in writing, Ashray Digital retains ownership of its pre-existing intellectual property, internal processes, methodologies, frameworks, tools, templates, know-how, reusable code, systems, and other materials developed independently of a specific client engagement.
Ownership or licensing of project-specific deliverables will be governed by the applicable proposal or service agreement.
Where ownership is transferred to a client, such transfer may be conditional upon full payment of all amounts due for the applicable work.
Third-party assets, software, fonts, stock imagery, plugins, themes, applications, or other licensed materials remain subject to their respective licenses.
14. Client materials
Clients retain ownership of materials they provide to Ashray Digital, subject to any applicable third-party rights.
By providing materials to us, the client confirms that they have the necessary rights and permissions for us to use those materials in connection with the agreed services.
Clients are responsible for the legality and accuracy of information, claims, products, services, images, trademarks, customer data, and other materials they provide.
15. Portfolio and case studies
Unless prohibited by a written agreement or confidentiality obligation, we may request permission to reference completed work in our portfolio, case studies, presentations, proposals, or marketing materials.
Where confidential information or commercially sensitive performance data is involved, we will handle such information in accordance with applicable agreements and confidentiality obligations.
If a client requires specific portfolio restrictions, these should be agreed in writing.
16. Confidentiality
During an engagement, either party may receive confidential or commercially sensitive information from the other.
We will take reasonable steps to protect confidential client information and use it only for legitimate purposes connected with the engagement.
Confidential information does not generally include information that:
Is publicly available through no breach of obligation
Was already lawfully known
Is independently developed without using confidential information
Is lawfully received from another source
Must be disclosed under applicable law or legal process
Additional confidentiality requirements may be established through a separate agreement or non-disclosure agreement.
17. Website content and information
We aim to keep information on our website useful and reasonably accurate.
However, website content is provided primarily for general informational purposes and should not be treated as legal, financial, tax, investment, or other regulated professional advice.
Marketing information, statistics, examples, industry observations, and other website content may become outdated as markets, platforms, technology, and regulations change.
We may modify website content without notice.
18. Links to third-party websites
Our website may contain links to external websites, platforms, resources, or services.
These links are provided for convenience or informational purposes.
Ashray Digital does not control third-party websites and is not responsible for their content, security, availability, privacy practices, products, or services.
Accessing third-party websites is at your own discretion and subject to their applicable terms and policies.
19. Limitation of liability
To the maximum extent permitted by applicable law, Ashray Digital will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from the use of our website or services.
This may include, where legally permitted, loss of profits, revenue, business opportunities, anticipated savings, goodwill, data, or other intangible losses.
Any limitations or caps applicable to liability for a specific client engagement may be further defined in the applicable service agreement.
Nothing in these Terms excludes or limits liability where doing so would be prohibited by applicable law.
20. Indemnification
To the extent permitted by applicable law and any applicable client agreement, you agree to be responsible for claims, losses, or expenses arising from your unlawful use of our website, infringement of third-party rights, or materials and instructions you provide to us where you did not have the necessary authority or rights.
Project-specific indemnification obligations, if any, may be addressed separately in the applicable service agreement.
21. Suspension and termination
We may suspend or terminate access to our website or services where reasonably necessary, including where:
These Terms are materially violated
Payments remain overdue
The website or services are misused
Fraudulent or unlawful activity is suspected
Continuing an engagement may violate law or third-party policies
Required cooperation is repeatedly not provided
Client engagements may also be terminated according to the notice, cancellation, payment, and termination provisions stated in the applicable service agreement.
Termination does not automatically remove payment obligations that arose before the effective termination date.
22. Force majeure
Neither party will generally be responsible for delays or failures caused by circumstances beyond its reasonable control, subject to applicable law and any specific service agreement.
Such circumstances may include natural disasters, widespread internet or infrastructure failures, governmental actions, war, civil unrest, labour disruptions, epidemics, major cybersecurity events, or substantial third-party platform outages.
23. Privacy
Our collection and handling of personal information is described in our Privacy Policy.
By using our website, you acknowledge that personal information may be handled as described in that policy and in accordance with applicable law.
24. Changes to these Terms
We may update these Terms periodically to reflect changes in our services, website, business practices, technology, or legal requirements.
When we update them, the “Last updated” date at the top of this page will be revised.
Your continued use of our website after an update constitutes acceptance of the revised Terms to the extent permitted by applicable law.
Changes to an existing client agreement will be governed by that agreement rather than automatically being changed by updates to these website Terms.
25. Governing law and jurisdiction
These Terms are governed by the laws of India, without regard to conflict-of-law principles.
Subject to applicable consumer-protection and other mandatory legal rights, disputes relating to these website Terms will be subject to the jurisdiction of the competent courts in Ahmedabad, Gujarat, India.
Specific client agreements may establish different governing-law, jurisdiction, mediation, or arbitration provisions.
26. Contact us
If you have questions about these Terms & Conditions, please contact us:
Ashray Digital
Website: ashraydigital.com
Email: sales@ashraydigital.com
For questions relating to an existing project, please contact your usual Ashray Digital representative.
