Broad-match keywords burning budget on the wrong searches. Google's own default recommendations lean toward broad match and automated bidding, which can work well once an account has enough data — but applied too early, it spends budget on searches only loosely related to what you actually sell.
Google Ads
Google Ads agency built to make your ad spend return, not disappear
Search, Shopping, Performance Max, YouTube and remarketing — managed as one account, with tracking checked before spend, not after.
What a Google Ads agency actually manages
A Google Ads agency plans, builds and runs advertising campaigns across Google's platforms — Search, Shopping, Performance Max, YouTube and remarketing — on your behalf. That covers strategy, ad creative, keyword and audience targeting, bid management, conversion tracking, and ongoing optimisation.
We manage campaigns inside your own Google Ads account, not a shared or agency-owned one, and report back monthly, with live access to the account whenever you want to check in between.
Why most Google Ads accounts underperform
A landing page that doesn't match what the ad promised. Google Ads drives the click; the landing page decides whether it converts. A mismatch between ad copy and page content is one of the most common, most expensive things we find in an account audit.
Percentage-of-spend billing that rewards overspending, not results. When an agency's fee scales with how much you spend, there's a built-in incentive to spend more — regardless of whether the extra spend is actually working.
Automation switched on before the account has enough data to use it well. Automated bidding and Performance Max both need real conversion data to optimise against. Turned on too early, they're optimising toward noise.
Campaign types we manage
Search Ads
The highest-intent format — ads shown directly against what someone is actively searching for. Usually the foundation of a Google Ads account, and the format most other campaign types get measured against.
Shopping Ads
Product listings shown directly in search results, pulling from your product feed rather than written ad copy. Performance depends heavily on feed quality — accurate titles, images and pricing — more than on the campaign settings themselves.
Performance Max
Google's automated campaign type, running across Search, Display, YouTube, Gmail and Maps from one campaign. It's genuinely powerful once an account has enough conversion data to guide it — and genuinely risky turned on too early, since it optimises toward whatever signal it's given, good or bad. We build the manual structure and signal quality first, and bring in Performance Max once there's real data behind it, not before.
YouTube Ads
Video ads across YouTube, useful for reaching people earlier in their decision — before they're actively searching — rather than only capturing existing demand.
Remarketing
Ads shown to people who've already visited your site but didn't convert. Usually the highest-return campaign type in an account, since it's reaching people who've already shown real interest.
How we manage your account
The same method behind our paid advertising work generally — see how it applies across every platform we manage.
We start by diagnosing what's already there: existing campaign structure if any, conversion tracking accuracy, and what a lead or sale is actually worth to you. Then we build the account structure, creative and targeting properly before spending scales up. Campaigns run and get optimised continuously against real data — bids, keywords, ad copy, audiences — rather than left alone once launched. As data accumulates, budget moves toward what's proven to convert, and automation gets introduced where it's earned its place, not by default.
You get monthly reporting in plain language, with live account access whenever you want to check in between.
How we price Google Ads management
Pricing depends on the scope and complexity of the work — the number of campaigns and campaign types being managed, how much strategy and account structure is needed, creative and ad copy development, tracking setup, ongoing testing, and the depth of reporting involved.
If Google Ads works best alongside other platforms for your business, we'll say so and recommend the mix that makes sense — not simply expand what's already being managed to grow the fee.
Ad spend goes directly to Google, never through us. That keeps your media budget separate from what you pay for management, and gives you full visibility into exactly what you're spending and where it's going.
Talk to us ↗Common questions
01What's the difference between ad spend and your management fee?
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Ad spend is what you pay Google directly for the ads themselves — that goes straight to Google, not through us. Our management fee is separate, covers the strategy, setup, creative and ongoing optimisation, and is billed independently of how much you're spending on ads.
02How much should I budget for Google Ads?
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Depends on your market and what a conversion is worth to you. We'll give you a realistic range once we understand your business, rather than a generic figure that would be wrong for most people reading it.
03Who owns the ad account — me or you?
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You do. We manage campaigns inside your own Google Ads account, not a shared or agency-owned one, so if you ever want to take it in-house or move to someone else, everything — history, data, account access — goes with you.
04How often will I get reports?
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Monthly, in plain language — what changed, what it means, what's next — with live access to the account whenever you want to check in between reports.
05Do you guarantee results?
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No agency can guarantee a specific return, and we won't pretend otherwise. What we commit to is transparent reporting, accurate tracking, and budget that moves toward what's actually converting.
06How does this fit with your other paid advertising work?
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Google Ads is one part of the broader paid advertising we run — often alongside Meta, LinkedIn or Microsoft Ads, coordinated as one budget rather than managed in isolation.
07Do you work with businesses outside your country?
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Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.
Start with a free audit
See where the account could improve
We'll review your current campaigns if you have them, check your tracking, and tell you honestly where the account could improve. No obligation, and the findings are yours either way.