Entity clarity
Making sure your business exists as a clearly defined entity across the web — what you do, who you serve, and how that's consistently described — so a model can identify you confidently rather than guessing.
AI Search Optimization
AI search optimization (GEO) services — get cited by ChatGPT, Gemini and AI Overviews
A growing share of searches now end inside an AI-generated answer, not a results page. Someone asks ChatGPT which company to use, or reads Google's AI Overview, and never clicks through to a website at all. Your business either gets named in that answer, or it doesn't exist in that conversation.
ANSWER VISIBILITY
Is your business part of the answer?
- ChatGPT CHECK
- Gemini CHECK
- AI Overviews CHECK
- Perplexity CHECK
The definition
What AI search optimization actually is
AI search optimization is the work of making a business more likely to be named, described accurately, and recommended inside the answers generated by AI systems — ChatGPT, Google's AI Overviews, Perplexity, and similar tools — rather than only ranking on a traditional results page.
Where SEO earns a position in a list of links, AI search optimization earns a mention inside a single, synthesised answer. There's no page of ten results to compete within; there's one answer, assembled from whatever sources the system trusts enough to draw on. That's a genuinely different target, and it needs different work to hit it.
One discipline
AEO, GEO, AI SEO, LLM SEO — same work, different names
AEOGEOAI SEOLLM SEO
If you've seen this discipline called by more than one name, that's not you missing something — the industry genuinely hasn't settled on one term yet. Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI SEO, and LLM SEO are all used, often interchangeably, to describe the same underlying work: making a business visible and citable inside AI-generated answers.
Some agencies have split this into separate services with separate pages, usually because one term happened to be trending when the page was built. We haven't, because the work itself doesn't split along those lines — the technical foundations, the content structure, and the entity signals that help a business get cited are the same regardless of which name is fashionable this quarter. One page, one team, covering the actual work under whichever name you're used to calling it.
Related, not identical
How this is different from traditional SEO
SEO and AI search optimization share a foundation — a technically sound site, clear content, real authority — but they diverge in what actually earns the result.
SEO rewards a page that ranks well against a specific query, with room for ten or more businesses to appear on the same results page. AI search optimization rewards being the source a model trusts enough to draw on when constructing one answer, often with far fewer businesses mentioned at all — sometimes just one or two. That makes three things matter more than they do for traditional SEO: how clearly your site defines what you do as a named entity, how easily individual passages of your content can be extracted and used on their own, and how often you're mentioned on sites you don't control, since AI systems draw heavily on that kind of third-party corroboration.
It's not a replacement for SEO. It's an additional, related discipline with its own mechanics.
The work
What we do
Six areas of work, each addressing a different part of how AI systems decide what to cite.
Structured data and schema
Organization, Service, FAQPage and related schema markup, giving AI systems machine-readable facts about your business rather than making them infer everything from unstructured text.
Content structured for extraction
Writing so individual passages stand on their own — a clear claim, a direct answer, a self-contained paragraph — rather than requiring the full page to be read for any one sentence to make sense. This is what lets a system pull a usable answer from your content instead of summarising around it.
Third-party mention building
AI systems weigh unlinked brand mentions on sites you don't control — forums, industry publications, roundup articles — more heavily than most SEO work accounts for. Earning genuine mentions, not just backlinks, is part of this work.
Citation tracking
Monitoring what ChatGPT, Gemini, Perplexity and Google's AI Overviews actually say about your business today, so we know the starting point and can measure whether it's changing.
Technical foundations shared with SEO
Site speed, crawlability and clean structure matter here too — a system can't cite content it can't access or parse, so this work overlaps directly with what's covered on our SEO Services.
Platform coverage
Platforms we optimise for
ChatGPT
The platform most people mean when they ask about this work, and currently the one with the most established citation patterns to study.
Google's AI Overviews and AI Mode
Appearing directly inside traditional Google search results, which means this overlaps with SEO more than any other platform here.
Perplexity
Built specifically as an answer engine rather than a search engine, with its own distinct approach to sourcing and citing.
Microsoft Copilot
Increasingly present inside everyday tools like Windows and Edge, with citation behaviour worth tracking separately from the rest.
Each platform sources and weighs information slightly differently. Optimising for one doesn't automatically optimise for all of them, which is part of why ongoing tracking matters as much as the initial work.
Honest limitations
What this can't do yet
This is a genuinely new discipline, and being honest about its limits matters more here than almost anywhere else on this site.
Nobody can guarantee a citation.
Anyone promising you a specific position inside ChatGPT is selling something that doesn't exist. These systems don't sell placement, and no agency outside them controls what gets generated in response to any given prompt.
Measurement is still immature industry-wide.
Tracking tools for AI citations are newer and less standardised than search rank trackers, which have had two decades to mature. We use what's available and are transparent about its limits, rather than presenting early-stage tooling as more precise than it is.
The underlying models change without warning.
An update to how a model sources or weighs information can shift citation patterns overnight, in ways nobody outside the company that built it can predict in advance.
It depends on SEO, not the reverse.
A site with weak technical foundations or thin content won't perform well here regardless of how much AI-specific work is layered on top. This is additive to solid SEO, not a shortcut around needing it.
Proving cause and effect is hard.
If your citation pattern improves after a month of work, it's difficult to isolate exactly which change caused it, versus a model update, versus something else entirely. We report honestly on what changed and what we did, without overstating the certainty of the connection.
None of that makes the work worthless — it makes it worth doing carefully, with someone who'll tell you what's actually known versus what's still being figured out.
Shared foundations
How this fits with your SEO
AI search optimization and SEO share the same technical and content foundation, which is why we treat them as connected work rather than separate purchases. The structural and content decisions that help a site rank are a large part of what also makes it citable — and the reverse holds too, since entity clarity and third-party mentions built for AI visibility often strengthen traditional authority signals as well.
Most engagements run both together. Where a site's SEO foundation isn't solid yet, that's usually the right place to start, since AI search optimization layered onto a weak foundation won't perform as well as it could.
Working together
How we work
We start with your current position. Before recommending anything, we check what ChatGPT, Gemini, Perplexity and Google's AI Overviews currently say about your business, if anything — the same starting-point discipline used across every service on this site.
You talk to the person doing the work. No account manager relaying updates from someone you never meet.
Reporting is honest about uncertainty. What changed, what we think caused it, and what we're not sure about — not a dashboard dressed up to look more certain than the underlying data actually is.
This runs alongside SEO, not in isolation. Recommendations account for what's already being done elsewhere in your marketing, rather than treating AI visibility as a standalone project.
The useful answers
Common questions
01Is this the same as SEO?
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Related, but not the same. SEO earns a position on a traditional results page; AI search optimization earns a mention inside an AI-generated answer. They share a technical and content foundation, which is why we treat them as connected disciplines rather than separate services.
02Can you guarantee we'll be cited by ChatGPT?
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No, and we said so directly above — anyone who tells you otherwise is selling something that doesn't exist. What we can do is put in place the entity clarity, content structure and third-party signals that make a citation more likely, and track honestly whether that's happening.
03How do you measure whether this is working?
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Ongoing citation tracking across the platforms we work on, checked against a documented starting point. The tooling for this is genuinely less mature than SEO rank tracking, and we're upfront about that rather than presenting early-stage measurement as more precise than it is.
04Do we need this if our SEO isn't solid yet?
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Probably not yet, or not as the first priority. AI search optimization performs best layered onto a technically sound site with real content and authority — the same foundation that supports SEO. If that's not in place, SEO is usually the right place to start.
05How long before we see any AI citations?
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There's no reliable timeline we can give you honestly — this is newer and less predictable than SEO, where six to twelve months is at least a reasonable range based on years of observed pattern. Here, changes can appear faster or slower depending on factors nobody outside the AI companies fully controls. We report on movement as it happens rather than promising a date.
06Do you work with businesses outside your country?
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Yes. We're based in India and work with clients worldwide, with most of our focus on the United States. We reply to anything you send within 1–2 business days.
Start with a free audit
Start with a real starting point
Part of our free audit is checking what ChatGPT, Gemini and Google's AI Overviews currently say about your business — a real starting point, not a guess. No obligation, and the findings are yours either way.